Beats Pill, Behind the Design

A seriously loud product needs a seriously loud film.

The Beats pill is as iconic as it gets. Far more than any other audio product it permeates into pop culture. The film goes into the the technical details in a non-technical way, making it fun and exciting to watch.

CREATIVE DIRECTION
Alex Bowring (Apple Beats), Michael Malowanczyk (Apple Beats, Sensitive Works), Daniel Spooner (Apple Beats)

DIRECTION
Thomas Traum (TRAUM INC)

EDITOR / VFX SUPERVISOR
James Littlemore

MUSIC
Jake Troth @ UP & AT'EM

SOUND DESIGN
Kuedo

TITLES
Michael Malowanczyk (Sensitive Works)
International Magic

PRODUCTION
Valtteri Laihanen( ONE.is), Doireann De Buitlear

CG
TRAUM INC

GRADE
Katie Dymmock at Okay Studio

DOP
Simon Paul

CG ARTISTS
Cian McKenna, Jake Greenwood, Lisander Qorri, Mario Tran Phuc, Nick Zieroff, Wael Chams, Christoph Strohfeld

COMPOSITING LIVE ACTION / Nuke Artist
Marko Perendija

SHOOT PRODUCTION
Ella Sanderson