MakersPlace 'Respect the Handmade'
VFX Supervision
PRODUCTION COMPANY: Nexus Studios
DIRECTOR: Conor Finnegan
EXECUTIVE PRODUCER: Ryan Smith
PRODUCER: Janet Smith
PRODUCTION MANAGER: Caroline Milsom
PRODUCTION MANAGER: Ruyi Meer
PRODUCTION ASSISTANT: Ismay Bickerton
DIRECTOR OF PHOTOGRAPHY: Matt Day
GAFFER: Aldo Camilleri
SPARK: Tim O'Connell
SPARK: Rob Collins
1ST AD: Rory Shaw
MOCO: Max Halstead
1st AC: Toby Goodyear
2nd AC: Josh Higgins
Camera Trainee: Alic Thorogood
Zoom Engineer: Roberto Negro
CCTV: Steven Toft
PUPPETEER LEAD: Tim Cherry Jones
PUPPETEER: Molly Freeman
PUPPETEER: Matt Lloyd
STOP MOTION: Andy Biddle
RIGGER: Andy Spradbury
ART DIRECTOR: Gordon Allen
ART DEPARTMENT ASSISTANT: Beattie Hartley
ART DEPARTMENT ASSISTANT: Areeya Bass
EDITOR: Dave Slade
JUNIOR EDITOR: Andrea Zantiras
DIT: Nelson Oliver
RUNNER: Lucine Canel
MEDIC: Helen Turner
VFX SUPERVISOR: James Littlemore
Crafts come to life in this charming new campaign for MakerPlace by Michaels directed by Conor Finnegan. Working with creative agency Oberland, Nexus Studios helped celebrate the launch of Michaels’ new online marketplace for makers. In the spot, a host of handcrafted puppets, representative of the items available on MakerPlace, burst into song to cover Aretha Franklin’s anthem ‘Respect’. Conor plays with the human tendency to recognise faces in the objects which don’t actually have them – a phenomenon scientifically known as pareidolia. The puppetry is complemented by a few light 2D touches, transforming handmade crafts into a kinetic, dancing troupe of characters.