McLaren 'Artura'

Client: McLaren

Agency: Proud Robinson & Partners, London

Campaign: Artura / Next Generation Supercar

Director: Marvin Leuvrey

Concept, Art Direction: Matthijs Groos

Production: Alice Lewis - Whale Amsterdam

Director of Photography: Hugo Carlier

Composer: Pim Boreel

Styling: Dominic Baggott

H&M: Stefania D'Agostino

VFX Supervisor / Edit / Post: James Littlemore

Post Production: Purple Marti

A next-generation, high-performance hybrid car. In this campaign shot together with Marvin Leuvrey we focussed on the invisible forces that shape the Mclaren Artura. Visualizing a play between people and performance, deforming reality, and inviting us into a parallel universe where all things are in motion and showing an other-worldly relationship between the wind and technology.

We collaborated with Byborre to create a range of technical-knit garment prototypes for McLaren’s material innovation program. Using the CREATE™ platform. The textiles were inspired by the wind-sculpted forms and performance data of McLaren.