Haleon 'Always read the label'

PRODUCTION COMPANY Nexus Studios
DIRECTOR Conor Finnegan
DIRECTOR Adam Morse
EXECUTIVE PRODUCER Jason Bartholomew
PRODUCER Doireann de Buitlear
PRODUCTION MANAGER Antonia Vickers
NUKE LEAD Gareth Tredrea
VFX SUPERVISOR James Littlemore
EDITOR Dave Slade
1st AD Rory Shaw
RUNNER Lucine Canel
DIRECTOR OF PHOTOGRAPHY Peter Ellmore
FOCUS PULLER Mark Swaffield
2ND AC Kieran Coyne
DIT Nelson Oliver
CCTV OPERATOR
GRIP Dave Holliday
GAFFER Andy McBrearty
SPARK Milo Smyth
SPARK Faye Connor
LEAD PUPPETEER
PUPPETEER Claire Roi
AMS MAINATINENCE Mark Fisher
AMS PUPPET MAINTAINENCE Sofia Serrano
WARDROBE STYLIST Juila Varvara
HAIR & MAKE UP ARTIST Sophie Scott

Conor Finnegan’s cheerful new film aims to improve the quality of life for people dealing with blindness, low-vision or low literacy. Featuring a loveable cast of five main puppets each based on Haleon products, including an all singing, all dancing Sensodyne tube the spot shows the predicament people with seeing difficulties or low literacy face when it comes to deciphering the difference between various health products. Partnering up with Microsoft’s Seeing AI app, this free resource offers narration of over 1500 health products using AI.

The shoot involved a combination of live-action and puppetry, with CG limbs, and 2D faces. Conor teamed up with award-winning filmmaker, Adam Morse, who brought his own experiences as someone who is legally blind to inform the casting and tone of the piece. To create the puppets and sets, we turned to the expertise of leading puppet master, Andy Gent, and his team at Arch Model Studios.